Google + YouTube = GoogTube. OK, But Will I Need To TiVo My GoogTube Now?

October 9, 2006 at 4:00 AM UTC

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So Google buys YouTube for $1.65 billion, which is probably a decent price to pay for a fantastic social networking site based on video sharing but I have to ask if all those new ads soon to surround that incredible video will make me want to, well, TiVo. YouTube works well with Google's business model of using content as a platform to sell advertisings. But I love those ad-free YouTube videos just as they are. If brand marketers are smart enough to acutally embrace user-generated content and use YouTube videos of their stuff, it all might work out. Just check out the great Pringle videos on YouTube, that AG Lafely mentioned over the weekend as proof that user-generated content is taking control of brands away from brand controllers.

Of course, there are already tons of videos on YouTube about the Google purchase of YouTube.