Now A Word From Crain's Chicago Business
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Your story on McDonald's Corp.'s (MCD) sundial billboard ("Street stunts on the digital highway," Marketing, Sept. 11) may have caused some confusion about our Web site, Chicagobusiness.com. As the online arm of Crain's Chicago Business, it is not a "regional trade site," as the story says, but a site that covers general business news in Chicago. Also, Leo Burnett did not place a photo of the billboard on our site. We posted the photo to our site with a story we reported and wrote on the billboard's role in McDonald's campaign to expand its breakfast business.
Joseph B. Cahill, Editor