Buying Sites with a Built-in Audience
Time Warner's (TWX) AOL wanted to expand its reach from casual video game players to the rapidly growing hardcore gaming market. But instead of creating a sub-channel from scratch, on Aug. 16 AOL's Games division purchased GameDaily, a site that claims to reach around 4.5 million hardcore gamers a month and whose 13 employees put out a newsletter that reaches an estimated 15,000 industry professionals. (GameDaily is a content partner of BusinessWeek.com's Innovation and Design channel.)
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