Magink's Billboard Magic
The Israeli upstart aims to revolutionize billboard advertising with digital ink technology that's less expensive than LED-based alternatives
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It's been a long time since the simple, yet profitable billboard has had a makeover—too long, if you ask Ran Poliakine. So he has developed a technique for ushering the staid, static billboard into the Digital Age.
And while the technology may have more in common with old-fashioned paper and ink than newfangled flat-panel displays, it could fundamentally change the face of the $23 billion outdoor advertising industry. The company Poliakine founded is called magink display technologies, and it's currently putting its methods to the test in London. If they're successful, you will probably see billboards powered by magink on the roadside in the U.S. and other markets soon.