The Battery Recall: A Win for the Web

Credit blogs and new media for keeping the heat on about flaming laptop batteriesand helping to push Dell and Apple into action

Much has been said about the potential for the blogosphere and cyberjournalism to reshape the flow of information and opinions. But for a case study of how these new media can impact the business world, consider the biggest event to hit the computer industry in recent weeks. Yes, we're talking about those burning laptop batteries and the decision by Dell (DELL) and Apple (AAPL) to recall more than 5 million of them—the largest recall of its kind in the history of the consumer-electronics industry.

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