Lessons in Corporate Blogging
What your company can learn about keeping an online journal from the likes of Dell, Microsoft, and Apple
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Last week, Dell launched a corporate blog, joining the small but growing group of businesses that have embraced the trendy communication medium.
You might think that the blogosphere would have rolled out the welcome mat for the newcomer. Far from it. Dell (DELL) was treated like a party crasher with bad hygiene. "Ho ho ho," chortled one prominent blogger, ridiculing Dell's site as "a blog in content management system name only." Sniffed another: "Perhaps it might have been better for them to have stayed silent."