They Signed Gnarls Barkley

How upstart record labels score big-name acts, make download-music history, and compete with the majors

Saying the band Gnarls Barkley is big in Britain would be an understatement. When the duo, singer Cee-Lo and DJ Danger Mouse, released their song Crazy, it hit No. 1 on the British singles charts before the album even arrived in stores. The song stayed so popular that, after nine weeks at the top of the charts, the label decided to remove it from the charts in preparation for the second Gnarls Barkley single, set for release in July.

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