WHY CMO Tenures Are So Short

The recent study by recruting firm Spencer Stuart showing the average tenure of a chief marketing officer to be just 23.2 months, down from 23.6 months in 2004 is sobering and troubling.

At a time when companies are bending over backwards to measure return-on-investment, and when the media landcape is changing almost hourly, one would think that smart companies would want to maintain some continuity in their marketing department. Or, is it that measures of ROI are getting so good that bad CMOs are more readily “found out.”