The Ascent of Airness Apparel

The six-year-old label has overtaken famous rivals like Le Coq Sportif to become France's best-selling native sportswear brand

It's an early April morning in the clubhouse of the famous Stade de France sports stadium in Paris, and the atmosphere is electric. World-class soccer players from top teams in Britain, France, and Germany stalk through the crowd in their sharp suits and diamond earrings. Along with some of France's leading business and political figures, they are here to celebrate the sixth anniversary of Airness, the hottest sportswear brand in France.

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