Picture Your Business with a Logo
Logoworks.com creates affordable logos and identities for small businesses. Doing most of the work online keeps it cheap
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Sarah Hawley, a 10-year public-relations veteran, was moving from a job at a large agency to launch her own business, Mockingbird PR, out of her home in Gilbert, Ariz. She soon discovered that her experience bringing in clients wasn't enough. Appearances mattered too.
"Freelancing without a logo or Web site or identity really hurt me going up against agencies or even small boutique firms," she says. "If I went to pitch business to someone, I would give them my proposal. But if they wanted to check me out, there was no image to put in front of them. I had to do something to be more professional. I was committed, but I looked like someone just doing it on the side."