2005 Scion tC

Toyota's fledgling brand attempts to redefine "entry-level."

Back in the Stone Age, when we Baby Boomers were young, protest seemed a way of life. If our parents did it, ate it, watched it - or drove it - we wanted something entirely different. It was the perfect opportunity for a struggling import automaker named Toyota. Whether intentional or otherwise, it won over the so-called counterculture, the postwar generation embracing its little import econoboxes.

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