Cyber Monday, Marketing Myth
Despite a huge amount of hype, the Monday after Thanksgiving is historically only the12th-biggest online shopping day of the year
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By Robert D. Hof
Do a Google search on "Cyber Monday," and you get as many as 779,000 results. Not a bad haul for a term that was created just a week and a half ago to describe the jump in online shopping activity following the U.S. Thanksgiving holiday. While Black Friday is the official kickoff of the traditional retail season, the story goes, online retail really takes off the following Monday.