The How and Why of Trade Shows
They can provide crucial contacts and info, but spare yourself the expense unless you have a firm agenda in mind
This article is for subscribers only.
I'm starting a boutique for babies and children. I would like to find out when and where there are trade shows I could attend to meet vendors and view products. I'm willing to travel anywhere in the U.S. How do I find the best trade shows? -- R.T., San Gabriel, Calif.
Finding a trade show is the easy part. Several Web sites list them by category and include searchable databases for would-be attendees. Start with the Trade Show Network News, which includes a searchable database that allows one to plug in the industry, month, and location of interest, and then returns a list of relevant events. It also includes tips for attendees, exhibitors, suppliers, and producers.