Neau - No Water
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There is a new brand of water in the Netherlands. Sold as an empty bottle, it requires the buyer to fill up from his own tap. At 100 percent drinking water, Neau is positioning itself explicitly against the bottled mineral water trend.
In the Netherlands, plain drinking water is of renowned and excellent quality; what's more, it actually tastes good. Holland is one of the few countries in Europe (and in the world) where you can drink water directly from the tap safely, without any health risks. And that is exactly the crux of Neau, says Menno Liauw, of Amsterdam-based advertising bureau Vandejong and Stichting Neau (the Neau Foundation)