Stride Rite -- Fits Like a ShoeVivian Manning-Schaffel
Massachusetts-based Stride Rite has been a stalwart in the children's footwear game since its inception over 85 years ago. Today it no longer recalls little white leather booties reminiscent of mini-nursing shoes. A solid market leader, Stride Rite eventually acquired a number of footwear brands and is now under it's namesake umbrella the Stride Rite Company, which includes a portfolio of several American brands addressing various market segments within the footwear industry. In addition to the Stride Rite brand, the company also has Keds, PRO-Keds, Grasshoppers, Sperry Top-Sider, Sperry, Munchkin, Tommy Hilfiger, Baby Smart and Børn.
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