Stride Rite -- Fits Like a Shoe

Massachusetts-based Stride Rite has been a stalwart in the children's footwear game since its inception over 85 years ago. Today it no longer recalls little white leather booties reminiscent of mini-nursing shoes. A solid market leader, Stride Rite eventually acquired a number of footwear brands and is now under it's namesake umbrella the Stride Rite Company, which includes a portfolio of several American brands addressing various market segments within the footwear industry. In addition to the Stride Rite brand, the company also has Keds, PRO-Keds, Grasshoppers, Sperry Top-Sider, Sperry, Munchkin, Tommy Hilfiger, Baby Smart and Børn.

Its new-ish slogan, "Life's waiting...let's go," at once reflects accessibility and expertise, leveraging an historical position as experts on the delicate development of children's feet.