Gaming the iTunes Top 100 Podcast list

After being squeezed out of the Top 100 list of podcasts at iTunes by traditional media shows, indie podcasters have figured out how to exploit a flaw in the technology behind the list.
Heather Green

After being squeezed out of the Top 100 list of podcasts at iTunes by traditional media shows, indie podcasters have figured out how to exploit a flaw in the technology behind the list. The top 100 list now is overwhelmed with indies--a big switch from just a week ago.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.