Retailing, the High-Tech Way
When you last went to the grocery store, did you take a long time deciding whether you should purchase that box of Tide detergent? And by chance, did you place back on the shelf the Bounce softening sheets after scrutinizing the box? Did you then pick up a competing brand? All these actions may have been monitored for Procter & Gamble (PG ) to help it translate your behavior into ways to better package and position its Tide, Bounce, and Downy brands to capture more of your business.
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