Economics
The Empathy Economy
Design thinking can create rewarding experiences for consumers -- the key to earnings growth and an edge that outsourcing can't beat
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By Bruce Nussbaum
You can't Six Sigma your way to high-impact innovation, but you can design your company to generate products and services that provide great consumer experiences, top-line revenue growth, and fat profit margins. That's the sometimes-painful message CEOs in America are learning today.