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Advertising vs. Marketing

Their differences may seem academic -- until the impact of each intertwined element of a successful sales drive lifts the bottom line

By Karen E. Klein

Q: What is the difference between a marketing plan and an advertising campaign? What are the dependencies between the two? -- D.D., Santa Clara, Calif.

A:

An advertising campaign is one of the important components of a company's marketing plan, but certainly not the only one. "The advertising campaign is the media that you use during a certain time frame to promote a product, service, or an event," says Marc Slutsky, author of Smart Marketing. An advertising campaign focuses on the creative positioning and media through which a product or service is sold.