Why the Bold New Look

A redesign is a milestone in the life of any magazine. Our last redesign came 20 years ago in a seminal, even radical, makeover created by B. Martin Pedersen. His design, in particular our bold cover with its distinctive red, white, and blue logo, was remarkably successful -- and widely imitated by magazines around the world. We've updated that design a number of times in the intervening years as we expanded our coverage and added new features.

We decided about a year ago that it was time for another complete redesign of the magazine. With BusinessWeek's art director, Malcolm Frouman, leading the way, our senior editorial team and our art, photo, and production staffs brainstormed numerous approaches. The goal for all of us was to make the magazine bolder, more contemporary, and more user-friendly.