How I Sold My Company for $111 Million

Yes, it was at the tail end of the dot-com delirium, but these lessons about networking and negotiating are timeless and universal
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By Rosalind Resnick

First, let me say that what happened at my company, NetCreations, Inc., whose story I am about to relate, took place during the heyday of the dot-com boom. That does, in part, color the tale of how I sold my company for $111 million in cash six years after co-founding it – yes, on my kitchen table in Hollywood, Fla.