A New "Portfolio" for Business Books

That's what Penguin Putnam's new biz imprint is called. Editor Adrian Zackheim explains why it's starting up now and what readers can expect

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August 29, 2002 at 4:00 AM UTC

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With the economy so volatile and Corporate America struggling to regain its credibility after a series of spectacular scandals and bankruptcies, now might not seem like an auspicious time to begin a business-book publishing enterprise. But Adrian Zackheim, head of Portfolio, Penguin Putnam's new business imprint, is undaunted. He has high expectations for Portfolio's first books, set to hit stores next month.

Until he left for Penguin in the fall of 2001, Zackheim was associate publisher of HarperCollins' general books group and editor-in-chief of HarperInformation. Earlier, as manager of the HarperBusiness imprint, Zackheim was associated with such best-sellers as The Dilbert Principle by Scott Adams and Reengineering the Corporation by Michael Hammer and James A. Champy.