In Japan, Cute Conquers All
What is it about the culture that young people -- men as well as women -- are so hooked on cuteness? The answer isn't simple
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By Brian Bremner
There are two kinds of people in this world: Those who adore Hello Kitty, and those who just don't get why the little fluffy feline with no mouth has managed to attract a global cult following. I get the part about Hello Kitty being cute, innocent, and sentimental. She likes to have tea parties and make friends all over the world. How sweet and precious. I just can't understand why this would be of interest to anyone beyond the age of 10.