Corporate Ethics: Right Makes Might
Avoiding scandal isn't the only reason to observe a stringent code of conduct. Doing the right thing also generates more tangible dividends
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By Heesun Wee
After the dust from the Enron collapse settles, one positive outcome may arise. CEOs, take note: The energy trader's demise provides an important lesson in the value -- the necessity, really -- of having a corporate conscience and a culture built around knowing the difference between right and wrong.