Absolut Michel Roux
The developer of those striking vodka ads has done much to help struggling artists. Now, he's trying again with several new spirits
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By Thane Peterson
If you think you've heard of Michel Roux, chances are you're thinking of the wrong guy. There's a famous chef in London by the name, too, but the Michel Roux I want to talk about is the one who brought us those ubiquitous ads for Absolut vodka. You know, the ones featuring paintings of Absolut bottles in all sorts of odd contexts and styles by famous artists such as Andy Warhol and Jean-Michel Basquiat. This marketing campaign was the brainchild of former Absolut head Roux and continues as his legacy.