At Ethan Allen, Selling Furniture and Tolerance

CEO Farooq Kathwari has revitalized the company, while leading a campaign to bring peace to Kashmir
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Grief, comfort, gratitude, patriotism. That was the language of most chief executives' messages in newspapers around the country after the violence of Sept. 11. But M. Farooq Kathwari, the head of furniture retailer Ethan Allen Interiors Inc. (ETH ), a Muslim who left Kashmir some 35 years ago and now an American citizen trying to bring peace to that troubled place, wrote of something else. Deep sadness, yes. But also of the need to "foster unity among people of different faiths." As community leaders have stated in the days since the Twin Towers fell, Kathwari says: "The terrorists win if the search for justice turns to vengeance."

Kathwari, 57, knows something of how grief and anger work on people. His eldest son was killed in Afghanistan in 1992: Imran, a 19-year-old college student born and raised in America, was drawn there by romantic notions of the fight against the Russians (and by that time, the regime they backed), says Kathwari. Imran went despite the family's opposition. He died in a mortar attack, in one of the last battles for the capital, Kabul. "My son is lying in rubble in Afghanistan," Kathwari says.