The World Wide Web's Local Weatherman

Meteorologist Doug Kruhoeffer and his latest venture, Digital Cyclone, are bringing highly personalized forecasts to the Net
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By David Rocks

Doug Kruhoeffer is the consummate weather guy. Every job he ever had has been related to weather. He has a degree in meteorology from Penn State University. He has been the weatherman for more than a score of radio and television stations. He has written a book called Prairie Skies -- about weather. And he has launched three weather-related startups in his quarter-century in the business. "You might say I've always been in awe of the weather," Kruhoeffer says. "I love the sheer unpredictability of it. There's a certain thrill when you get a forecast right."