Clorox May Trim Its 100 Brands, Including Black Flag

Clorox Co., the largest U.S. household-bleach maker, said it is reviewing its 100 brands to weed out lines whose profit and sales aren't growing.

Accounting rules prevented Clorox from selling any of its businesses after the company bought First Brands Corp. in January 1999 for $2 billion, the company said. Clorox began a review last month after that barrier ended. Spokeswoman Kathryn Caulfield declined to say which brands it is considering selling.