What's Missing from Super Bowl XXXV?
A gaggle of exposure-hungry dot-coms. This year, only three are dropping the big bucks to be in the big game
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Expect the usual pomp and puffery when CBS airs Super Bowl XXXV on Jan. 28. But you'll notice one notable change from last year's show -- a dearth of dot-com advertisers.
The 2000 pigskin extravaganza, which came at the height of the dot-com boom, was a cyberspace-ad showcase. Of the $130 million spent for commercial time during the matchup between the St. Louis Rams and the Tennessee Titans, 17 dot-com companies forked over a cool $44 million, according to the Television Bureau of Advertising.