The Best Gets Even Better
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When BUSINESS WEEK introduced its "Best B-Schools" ranking in 1988, we knew then it was revolutionary. It was the first customer-satisfaction survey based on a survey of consumers of business-school programs: newly-minted MBAs and the recruiters who hire them. Since then, the biennial survey has not only been a crucial source of information about business schools, it has also spurred vast changes in B-school curriculums.
This year, we have improved upon the survey in several key areas. First, we expanded our rankings to the Top 30 schools, from the Top 25. For the first time ever, we ranked B-school programs at some of the most influential institutions in Europe and Canada.