The Best Gets Even Better

When BUSINESS WEEK introduced its "Best B-Schools" ranking in 1988, we knew then it was revolutionary. It was the first customer-satisfaction survey based on a survey of consumers of business-school programs: newly-minted MBAs and the recruiters who hire them. Since then, the biennial survey has not only been a crucial source of information about business schools, it has also spurred vast changes in B-school curriculums.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.