Can Amazon Make It?

Some investors are wondering if the e-tailer will ever turn a profit

Since the beginning of the year, it has been evident that Wall Street has become disenchanted with its former Internet darling, Amazon.com Inc. Sure, Amazon still had its impressive customer base, over $1 billion in cash, and expanding sales. But as with the smaller dot-coms, Amazon seemed a long way from profitability and was boasting an increasingly unjustifiable valuation. Top tech-fund managers began to reduce and even eliminate Amazon from their portfolios. It was the end of Amazon's fairy-tale existence as the one e-tailer with seemingly unlimited prospects. After hitting a peak of 106 11/16 on Dec. 10 and trending downward until mid-June, Amazon's stock price appeared to settle into a trading range between the mid-40s and mid-50s.

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