How To Jump Start Your E Strategy

CEOs must be believers--and take radical action--to make companies Web-centric

You've sent out the memos. You've slapped up e-business propaganda all over the lunchroom. You've even hired a carrot-haired kid as chief Webmeister. But admit it--beyond all the talk, nothing's really happening that deserves putting an "e" in front of it. Instead, your best managers are blithely mouthing all the platitudes they learned at that last Internet convention in Las Vegas--but they still aren't offering up any bright new ideas. Your new hires stand around, slack-jawed and restless. Worse, many of your senior managers are still dictating letters to Blanche in the outer office instead of typing their own e-mail. And good luck finding anyone at work much before 9 or after 5.

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