How To Jump Start Your E Strategy

You've sent out the memos. You've slapped up e-business propaganda all over the lunchroom. You've even hired a carrot-haired kid as chief Webmeister. But admit it--beyond all the talk, nothing's really happening that deserves putting an "e" in front of it. Instead, your best managers are blithely mouthing all the platitudes they learned at that last Internet convention in Las Vegas--but they still aren't offering up any bright new ideas. Your new hires stand around, slack-jawed and restless. Worse, many of your senior managers are still dictating letters to Blanche in the outer office instead of typing their own e-mail. And good luck finding anyone at work much before 9 or after 5.

Chances are, if you're like many CEOs in these early days of the e-biz revolution, you've started talking the talk, but nobody's walking the walk--or at least, not very fast. Who's to blame? Look in the mirror. The deer-frozen-in-the-headlights responses you're seeing around the office might mean your corporate culture is still too mired in the Old Economy to be able to accommodate the new one. The truth is: You're just not doing enough to change it.