Oxygen: Inflated Expectations?

Maybe women don't need more women's programming

The setting: A pre-Christmas party at Oxygen Media Inc.'s Sunset Boulevard production studio. The mission: to woo cable-system operators to carry Oxygen's startup cable-TV network for women. The music: Whitney Houston's I'm Every Woman, pumped through loudspeakers. The pitch: "Men watch TV with one hand down their pants and the other on the [TV remote] control," TV producer and Oxygen co-founder Caryn Mandabach tells the group. "Women watch TV with a Krispy Kreme donut in one hand and a martini in the other--and they don't need a remote because they're just watching Oxygen!"

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