Fuji: Beyond Film

The digital-camera market is uncharted, chaotic--and already crowded: Fuji must battle Kodak, Sony, Olympus, and others

For a frontline view of the coming digital-camera wars, head for Tokyo's teeming, neon-lit Akihabara district. In the world's largest electronics bazaar, hundreds of shops display dozens of new camera models--most of them gaudily labeled "megapixel," the latest geek-speak for "supersharp digital picture." There are plenty of choices from Sony Corp., Olympus, and 18 other manufacturers. But the best-selling brand isn't difficult to spot. Just look for the "Sold Out" tags on the display models, and you'll see that many of them bear the brand Fujifilm.

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