A Really Simple Plan

Time Warner's People Magazine Group has done well chronicling a celebrity lifestyle that most people will never afford. But now the people at People are planning a monthly that promises to give its mostly female readers tips on living a simpler life: Everything from arranging flowers to arranging one's will. Its publishers even promise it will have no celebrity covers. The magazine's name: Real Simple.

The magazine is being launched next March by the same folks who have helped drive celebrity journalism with People, InStyle, Teen People, and People en Espanol. "I already dish up enough celebrity coverage," laughs People Group President Ann Moore. Her efforts are backed by Time Warner Chairman Gerald Levin, who calls the group "the most exciting part of the company."