Pet Project

Wendy Diamond unleashes a magazine and Web site for high-end animal gear

It's a humid september morning, and 29-year-old Wendy Diamond is twirling in a winter coat of fuzzy faux-raccoon. "Can't you imagine people in Aspen loving this?" she chimes. Such are the dreams of the sales-spieling Diamond, a Cleveland-born dynamo with an idea for the times: a new magazine and e-commerce Web site for high-income, high-style animal lovers. (Aimed at those who might lavish a $200 designer dog bed on old Sparky.)

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