Will Rockwell Find Some Roots?

It's back in Wisconsin--this time betting on factory automation

Working for Rockwell International Corp. means keeping your bags packed. Somehow, Steve Etzel let himself forget that. Just three years ago, the investor-relations executive hauled his family from Pittsburgh to company headquarters in Costa Mesa, Calif., after Rockwell decided to cluster support functions near its semiconductor business. Against his better instincts, Etzel had a new home custom- built. Now, just a year after moving in, that home is on the market. And Etzel, 38, has to explain to his family why they're leaving sunny Southern California for blustery Milwaukee. Says a resigned Etzel: "I swore I'd never build a house. Now, I'm building my second."

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