Can Gen Yers Down Enough Mountain Dew To Lift Pepsi's Stock?
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As a leading maker of soda and snacks, PepsiCo (PEP) seems poised to benefit from the approaching wave of 60 million teenagers who'll roll through the economy in the next decade or so. Already, Generation Y clamors for the company's caffeine-charged Mountain Dew soft drink.
Indeed, strong Mountain Dew sales for the second straight year were one of the bright spots in the company's Feb. 1 earnings release. However, that was one of the few bright spots.