The Nostalgia Boom

Why the old is new again

To viewers watching the ad for the new Volkswagen Beetle, it is like squinting into the past. A vague image begins as a small circle set against a stark white background. As the picture sharpens, the circle becomes a flower--with seven daffodil-yellow New Beetles as its petals. The cute-as-a-Bug cars drive away, and a zippy black Beetle careens into view and skids to a stop. The tag line: "Less flower. More power."

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