Trend Spotting: Anyone Can Play
Hobart C. Buppert III, known as "Hoby" to his friends, was club-hopping in Vienna four years ago when he was introduced to a popular nonalcoholic beverage that cost $10 a can. Dancers were swilling the sludgy brew like it was "some sort of powerful elixir," recalls Buppert. The drink was actually loaded with caffeine--from guarana beans.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.