Cuc's Plan: Point, Click And Spend

It's betting the online mall's time has arrived

When Anton Nazaruk of Brick Town, N.J., was pricing Jeep Cherokees in August, he called local dealers and then he E-mailed two Internet auto sites. The next morning, he got a reply from one, AutoVantage, which suggested he drive 50 miles to McCafferty Ford in Langhorne, Pa. Nazaruk did and ended up paying $1,000 less than the local best offer. As for the other Web site, "I still haven't heard from them," says the retired firefighter.

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