A Dark Kodak Moment
George M.C. Fisher is furious. Earlier this year, longtime nemesis Fuji caught the Eastman Kodak Co. chief executive off guard with a surprise attack on the U.S. color film business. Fuji cut prices by as much as 50% on multiple-roll packs, in some cases selling four rolls of film for $4.99 at Kmart stores. "Their marketing is crazy" fumes the 56-year-old Fisher. "If they want to put their brand in the mud, let them fight it out with the low-end guys," he adds.
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