Japanese P Cs: If At First You Falter, Reboot

Japan readies a new assault on America's PC markets

It has never been easy to crack the U.S. personal-computer market. Cutthroat pricing, long-established brands, and costly sales outlets have sent newcomers packing. Remember Philips, Groupe Bull, Olivetti, and Epson? Those giants came to conquer only to cut and run. So it's no surprise that last year's splashy arrival of Japan's biggest mainframe and consumer electronics companies in the U.S. PC business wasn't one for the record books.

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