Can Chrysler Keep It Up?
The Jeep Grand Cherokee roared along the Andes mountain range in Argentina with Chrysler President Robert A. Lutz at the wheel. Lutz had come to South America to join journalists on an off-road trek and attend an auto show in Brazil. But as he gunned the Jeep down a dusty trail, he seemed oblivious to the scenery. He was preoccupied with a question that once would have been unthinkable back home in Detroit. "Where is it written that Chrysler has to be a permanent No.3 in the American market?" he said. "Who says we can't move up?"
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.