Leo Burnett's Slow Mo' Makeover

The big ad shop is changing--but fast enough for the times?

For the first mile or so of his Sunday morning jogs, Leo Burnett Chief Executive William T. Lynch barely hangs on as Kelsey, his yellow labrador, drags him along by the leash. By mile three, though, Kelsey's tongue is hanging out and her brown eyes are pleading for mercy while her master pulls ahead. "I look over and say, `I got you again.' She just can't pace herself," the lanky ad man explains.

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