Treasure Maps For The Masses

Off-the-shelf geographical software can be a strategic key

When Darin Lewin started as a manager of a mattress store in Houston in 1991, customers never knew when they'd get their beds. Every day, a delivery person would receive a stack of orders. But no one could predict with any accuracy how long it was going to take to get from one delivery to the next. Drivers were almost always running behind, leaving customers waiting--and irate.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.