How Ford's F 150 Lapped The Competition

With some demographics, a little history-and a midlevel designer in the basement

The atmosphere was boisterous and festive as about 400 Ford Motor Co. designers and engineers gathered late last month to celebrate the success of the hot-selling F-150 pickup truck. Ford executives sipped cocktails, nibbled hors d'oeuvres, slapped backs, and applauded members of the F-150 team in speeches from the podium.

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