Air Guitar Stars: This Game's For You

IN RECENT YEARS, IBM HAS been trying to shed its decidedly uncool image. It has loosened its dress code, opened a hip World Wide Web site, and aired a series of uncharacteristically humorous TV commercials playing off various cultures around the globe. And now it has teamed with the rock band Aerosmith to publish a multimedia CD-ROM game for would-be musicians.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.