Big George And The `Over The Hill' Gang
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George Foreman said it all with a single haymaker. Standing over Michael Moorer on Nov. 5, his right hand stinging from the knockout punch that made him heavyweight champion of the world at age 45, big old George showed why so many sports graybeards have become the golden boys--and girls--of athlete endorsement.
Foreman, Arnold Palmer, Nolan Ryan, Chris Evert, and other stars of sports marketing's senior tour are all old enough to laugh at themselves, revered enough to make you take notice, and familiar enough to exude a sense of comforting believability. (Foreman, currently seen hawking Doritos chips and Meineke mufflers, will likely be lending his smiling moon face to several new ad campaigns after his stunning victory.)